Flitto Localization, the translation and localization department of Flitto, participated in Broadcast Worldwide 2023 that took place in COEX, Seoul on August 16 to 18.
Media and content teams looking to appeal to global audiences dropped by at Flitto Localization’s booth to inquire and discuss partnerships, and our team was more than happy to connect with them.
Here are some details that made BCWW 2023 a blast.
What is Broadcast Worldwide (BCWW)?
Broadcast Worldwide, also known as BCWW, is Asia’s largest broadcasting content market where diverse media contents are showcased and introduced to a broader audience. The 3-day event was hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA).
With the theme “BCWW, Expand Your Stage,” the scale of this year’s BCWW has been the biggest yet. There were 290 exhibitors not only from Korea but from countries including the United States, Japan, Taiwan, Singapore, and Indonesia. Approximately 800 buyers signed up to participate in advance to watch, experience, and even purchase the media products showcased in the event.
What can you find in BCWW 2023?
Broadcast Worldwide hosted major domestic content providers, including CJ ENM, SLL, and three terrestrial broadcasters (KBS, SBS, and MBC).
In addition to buyers for K-content contracts, there were also numerous global operators who attended the event to export content to Korean media platforms. BBC Studio, PCCW in Hong Kong, and Taiwan Special Hall also participated in the booths and engaged in active buyer meetings.
Aside from exhibition booths, there was also an amazing list-up of conferences and showcases. The conference covered a diverse range of topics for content creators, like how to upscale content for global platforms, and how to create in the formats that every buyer wants. Notable speakers were also present to share their insights, including Lee Sung Jin, the creative mind behind the Netflix hit “BEEF.”
Localizing content beyond just translation
Global expansion was one of the key objectives among those who were at the market, for exhibitors and buyers alike. For that process to be successful, it is important to find a trustworthy localization partner.
Good contents deserve a broader audience, and that’s where Flitto Localization comes in. Flitto Localization was the only exhibitor that specifically catered to corporate translation and localization needs, which led our booth to bustle throughout the market event.
Being the leading language service provider in the country with over 150 language pairs supported, our edge is that we develop our own proprietary technologies to bolster our translation capabilities. In fact, Flitto Localization was one of the five exhibitors categorized as “media technology” companies.
Flitto Enterprise, one of Flitto Localization’s trademark solutions, definitely caught many media professionals’ attention. It’s easy to understand how important good translation is; Meanwhile, only content teams know firsthand how painstaking it can be to achieve it. Flitto Enterprise enables a hassle-free and secure communication and project management to provide the right translation, so that media teams can focus more on creating. We were more than happy to demonstrate how the platform works.
Visitors at BCWW 2023 were also the first to witness the official introduction of our AI-assisted subtitle tool. The tool, harnessing state-of-the-art speech-to-text (STT) engine, automates the time-consuming subtitling process. As a result, it can save tons of time and energy.
Quirks at Flitto Localization’s booth
Flitto Localization’s booth was packed with surprises. It was interactive, and there were plenty to see. The booth hosted a survey event for visitors who work in the content industry, and we were able to gain interesting insights (more on this in our upcoming posts).
Another thing that caught many visitors’ attention was the heap of goodies available at our booth. First, there were huge shopping bags we’ve tailor-made for everyone’s comfort.
Next, Flitto’s multilingual greetings sticker sets were also a huge hit among visitors.
At our booth, we also received questions regarding artificial intelligence technologies. One visitor asked, “Can’t we use AI to instantly translate [contents]?” It’s a natural question to arise in today’s era where language artificial intelligence is prevalent.
However, content and media creation are industries that reflect our cultures and lives. It is potent with meanings and metaphorical expressions, and it is impossible so far for AI translations to be perfect in this domain alone.
Flitto is fully aware of this, and strives to find the sweet spot of AI technology application in the language services we provide. In Flitto Localization, Flitto’s technology is introduced and utilized as a “collaborator” to assist professional translators as they deliver content in “human language.”
Wrapping up…
Flitto Localization is known for high-quality corporate translation services, and a significant portion among our happy clients are in the audiovisual content industry, creating videos, webtoons, web novels, and various media contents loved by global fans.
In line with that, Broadcast Worldwide 2023 was a perfect place to showcase Flitto Localization’s services to more media and content teams that aspire content exports.
Flitto Localization will continue to strive to ensure that our skilled professional linguists and translators receive recognition for their high-quality localization competitiveness with the support of technology and platforms.
